ABOUT US

Our Story

Ethixera was founded on the conviction that ethics, empathy, and excellence should go hand in hand in every industry. We believe that sustainable growth comes from doing what’s right — not just what’s profitable. From financial services and gaming to healthcare and education, we partner with organizations to help them thrive while staying true to their values. Our mission is to guide them on a path of integrity and purposeful impact.

Meet the Team​

Victor George, CEO and lead consultant at Ethixera Consulting in Raleigh, NC, has dedicated his extensive career in banking, IT, and consultancy to championing ethical business practices, risk management, and technological innovation. At the heart of Ethixera is a commitment to transforming business visions into reality with a strong focus on governance, compliance, and ethical conduct. Victor’s journey, driven by a realization of the need for integrity and ethical governance, has led Ethixera to offer bespoke solutions globally in IT, cybersecurity, and risk management, underpinned by values of compassion, empathy, and sustainability. Beyond his professional endeavors, Victor is passionate about community upliftment, which is evident in his leadership of an adult flag football program and his engagement in content creation and educational services to promote ethics and continuous learning. Looking ahead, he aims to retain and expand Ethixera’s client base through exceptional services, engaging content, and a commitment to ethical and sustainable business practices, envisioning a future where Ethixera leads in fostering positive change in communities and the business world alike.

Manuel V. Holmes is a veteran Subject Matter Expert in AML (Anti-Money Laundering) compliance, financial crimes investigations and Sanctions with 18 + years of specialized experience in high-risk industries including financial services, trade finance, and banking; AWM (Affluent Wealth Management), Private, Retail, Correspondent and Wholesale. His role with our clients focuses on AML audits, in-depth transactional analysis, AML investigations, enhanced due diligence and overall AML Compliance program development. Manuel’s professional experience includes the likes of JP Morgan Chase Bank, Ernst & Young, PWC, PayPal, Standard Charted Bank, Citigroup and Coinbase. Manuel is a Certified Commercial Cannabis Expert and a Member of ACCCE (Association of Certified Commercial Cannabis Experts). He is based in NYC and Mexico City. He speaks English and has a working proficiency of Spanish.

Jameelah Haadee is an intellectual property, AI, and technology consultant and advisor specializing in risk reviews, assessments, and compliance strategies for startups and enterprises. With in-depth expertise in intellectual property strategy, she helps organizations navigate the complexities of AI adoption while ensuring regulatory alignment, ethical best practices, and robust data protection.  With a legal background as an intellectual property and patent attorney, Jameelah brings over 15 years industry experience and a unique perspective to AI risk, compliance, and technology governance.  She ensures that organizations not only meet regulatory standards but also safeguard their innovations and data assets against evolving digital security and privacy risks.  
 
She works closely with clients to develop AI and data privacy-specific frameworks that align with industry benchmarks, ensuring innovation remains both scalable and compliant.  Whether guiding early-stage startups or advising large enterprises, Jameelah provides custom solutions that balance technological advancement with regulatory integrity—helping organizations build trust, reduce risk, and maximize the potential of AI and technology.

The State of North Carolina has certified us as a Historically Underutilized Business (HUB) and Small Business Enterprise (SBE).